Results-focused marketing expert with a thorough understanding of public relations, sales, email marketing, content development, social media, customer engagement, and community building strategies. Proven ability to prioritize tactical plans and is a self-driven team player.
- Designed and executed email marketing campaigns on new products, awards, news and events with an average open rate of 32% and click-through rate of 18%.
- Created search engine optimization campaign through blog articles, infographics and Google Adwords keyword research that resulted in 70% of sales leads and web traffic.
- Coordinated a social media strategy to build a community of over 55k fans through beautiful content, engaging copy, blog posts, paid advertising, contests and blogger outreach.